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9/10/2012

Intangible Properties [in (Malaysian) IRBM Transfer Pricing Guideline 2012]


22.2Existence – When a company demonstrates a higher than average rate of return on assets or higher than average profits for a given level of physical  assets over a period of time, it indicates the likely presence of intangibles.

22.1      Type:-
a.    Trade intangibles – patents, R&D, know-how, designs and models
b.    Marketing intangibles - trademarks and trade name

22.3      Parties entitled to Intangible related returns
  • The parties entitled to intangible related returns must be identified once
  • e party that has developed the property, the developer of the intangible property would be expected to have received an arms length consideration for its development services.
  • If the owner of an intangible property chooses to transfer somthe existence of the intangible has been determined
  • Where the legal ownership of an intangible property does not vest with the or all of the rights to exploit the property, an arms length charge should be imposed for the transfer of those rights
  • Concerning of terms of agreement indication:-
o   Whether the transfer is an outright sale or licensing agreement for royalties to be paid;
o   If royalty is to be paid, the basis of payment;
o   Whether the price of product transferred has included compensation for use of the intangible property; and if so, whether other payments such as royalties or payment for provision of technology are made in relation to the same product;
o   If it involves a marketing intangible where a party that is not the legal owner undertakes marketing activities: how the marketer is compensated.
                                                                                 
22.4      Payment for the transfer of intangible property (Form of Payment):-
  1. an outright sale (lump sum payment); or
  2. a licensing agreement for royalties to be paid.

22.5      Marketing Intangibles
  • The value of marketing intangibles depends on many factors including the reputation and credibility of the trade name or trademark fostered by the quality of the goods or services provided under the trade name or trademark in the past
  • The distributor will be expected to obtain a share of the intangible related returns from the owner of the trademark or related intangibles to cover cost of its marketing activities

22.6      Application of Arm’s Length Principle
Consideration
  • Transferor shall recover the costs associated with developing an intangible and earn a reasonable return
  • Understanding the type and the characteristics of intangible properties
  • Other factors:-
a.    Expected benefits and usefulness of the intangible property;
b.    Prevailing industry rates;
c.    Terms of the agreement including geographic limitations, duration of the license, any termination or negotiation rights and exclusivity rights;
d.    Benefits to the licensor, arising from sharing of information on the experience of the licensee contributing towards further developments of the property;
e.    Possibility of sub-licensing;
f.     The extent of any capital investment, start-up expenses or development work required;
g.    Rights to receive update, revisions or modifications of the intangibles; or
h.    Technical assistance, trademarks and know-how provided along with access to any patent.

22.6.4 Transfer Pricing Methodologies for Intangible Property
  • CUP Method is recommended
  • Following issues may need to be considered:-
i.      Perform a functional analysis which covers:
a.    the type of intangible involved;
b.    the value of the intangible;
c.    the opinion of industry experts on the value of the intangible, if necessary;  
d.    the duration that the intangible is expected to maintain its value.
ii.     Determine the rate of return that commensurate with the amount of royalty paid by performing a financial analysis;
iii.    Ensure that the amount of consideration paid make economic sense and the person is better off with utilizing an associated persons intangible property.

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